How our beef compares
This is a live document. Pick a grocery retailer below to see how our per-pound prices compare to grass-fed beef at that store today. Every price links to a real product page — click through anytime to verify the current number at your local store.
Why beef prices at the grocery store vary so much
Grocery stores sell beef in three quality tiers. It matters a lot which tier you compare us to:
- USDA Choice — the conventional grain-finished beef in the red trays at Kroger, Publix, Walmart, Costco. Cattle finished on corn/soy in feedlots, often with growth implants and antibiotics. This is the cheapest tier (ribeye typically $12–$18/lb).
- USDA Prime — the top 2–3% of grain-finished beef with the most marbling. Still feedlot-finished, just higher grade. Costs $3–$8/lb more than Choice.
- Grass-fed / pasture-raised — cattle that ate grass their whole life, never finished on grain. More Omega-3, leaner, more flavor. Typically 50–100% more per pound than Choice. Premium grocery examples: Simple Truth Organic (Kroger), Strauss Free-Raised / Verde Farms (Publix), Panorama (Whole Foods), Great Southern (Costco, imported from Australia).
Our beef is grass-fed and pasture-raised in Beechgrove, TN, dry-aged 14–21 days, and traceable to one specific animal. The fair comparison is against grocery grass-fed, not against conventional Choice. That's what this page shows.
⚠️ Prices subject to change — ours and theirs. Grocery store prices vary by ZIP code and change weekly. Click the source link on any row to see today's price at that store for your ZIP.
Last page update: April 23, 2026.
At a glance (vs Regional avg (USDA SE grass-fed))
We have comparable data for 21 cuts. Our average: $12.05/lb. Their average: $14.41/lb. We're cheaper on 15 of 21 comparable cuts.
| Cut | Disney Farm $/lb | Regional avg (USDA SE grass-fed) $/lb | Difference | Notes & source |
|---|---|---|---|---|
| Ground 80/20 (1-lb pack) | $7.00 | — | no comparable listing | Not tracked at any grocer yet |
| Chuck roast | $9.00 | $8.74 | +$0.26 | USDA NC SE retail grass-fed avg · source |
| Chuck steak | $10.00 | — | no comparable listing | Not tracked at any grocer yet |
| Chuck-eye steak | $11.00 | — | no comparable listing | Not tracked at any grocer yet |
| Short ribs | $12.00 | $9.28 | +$2.72 | USDA NC SE retail grass-fed avg · source |
| Ribeye steak | $18.00 | $24.00 | save $6.00 | USDA NC SE retail grass-fed avg · USDA AMS NC Monthly Grass Fed Beef, Apr 2026 · source |
| Rib roast / prime rib | $18.00 | — | no comparable listing | Not tracked at any grocer yet |
| Back ribs | $10.00 | — | no comparable listing | Not tracked at any grocer yet |
| NY Strip (top loin) steak | $16.00 | $22.50 | save $6.50 | USDA NC SE retail grass-fed avg · source |
| T-bone steak | $16.00 | $22.29 | save $6.29 | USDA NC SE retail grass-fed avg · Range $20.00-$26.95/lb · source |
| Porterhouse steak | $17.00 | $32.00 | save $15.00 | USDA grass-fed (national range $21-$42) · USDA AMS national Q1 2026 · source |
| Strip roast (whole top loin) | $15.00 | — | no comparable listing | Not tracked at any grocer yet |
| Filet mignon steaks | $28.00 | — | no comparable listing | Not tracked at any grocer yet |
| Top sirloin steak | $12.00 | $17.50 | save $5.50 | USDA NC SE retail grass-fed avg · source |
| Sirloin tip roast | $11.00 | $10.52 | +$0.48 | USDA NC SE retail grass-fed avg · Range $7.50-$15.00/lb · source |
| Tri-tip | $14.00 | $18.38 | save $4.38 | USDA NC SE retail grass-fed avg · source |
| Bottom sirloin (ball-tip/flap) | $12.00 | — | no comparable listing | Not tracked at any grocer yet |
| Top round roast | $9.00 | $11.65 | save $2.65 | USDA NC SE retail grass-fed avg · source |
| Bottom round roast | $9.00 | $11.65 | save $2.65 | USDA NC SE retail grass-fed avg · source |
| Eye of round roast | $9.00 | $11.99 | save $2.99 | Specialty-farm grass-fed retail · Watson Farms farm-direct · source |
| Rump roast | $10.00 | $10.57 | save $0.57 | USDA NC SE retail grass-fed avg · Range $8.75-$13.00/lb · source |
| Round steak | $11.00 | $11.65 | save $0.65 | USDA NC SE retail grass-fed avg (top round proxy) · source |
| Cube steak (tenderized round) | $12.00 | — | no comparable listing | Not tracked at any grocer yet |
| London broil (top round) | $10.00 | — | no comparable listing | Not tracked at any grocer yet |
| Flank steak | $14.00 | $14.70 | save $0.70 | USDA NC SE retail grass-fed avg · Range $12.00-$18.00/lb · source |
| Skirt steak | $14.00 | $13.95 | +$0.05 | USDA NC SE retail grass-fed avg · Range $12.00-$16.00/lb · source |
| Hanger steak ('butcher's cut') | $16.00 | — | no comparable listing | Not tracked at any grocer yet |
| Plate short ribs | $12.00 | — | no comparable listing | Not tracked at any grocer yet |
| Whole packer brisket | $10.00 | $11.04 | save $1.04 | USDA NC SE retail grass-fed avg · source |
| Brisket flat | $11.00 | $11.04 | save $0.04 | USDA NC SE retail grass-fed avg (flat) · source |
| Brisket point | $10.00 | — | no comparable listing | Not tracked at any grocer yet |
| Osso buco (cross-cut shank) | $10.00 | $9.49 | +$0.51 | USDA NC SE retail grass-fed avg · source |
| Stew meat (1-lb packs) | $9.00 | $10.30 | save $1.30 | USDA NC SE retail grass-fed avg · source |
| Soup bones | $5.00 | — | no comparable listing | Not tracked at any grocer yet |
| Marrow bones | $8.00 | — | no comparable listing | Not tracked at any grocer yet |
| Oxtail | $12.00 | $9.46 | +$2.54 | USDA NC SE retail grass-fed avg · source |
| Heart | $4.00 | — | no comparable listing | Not tracked at any grocer yet |
| Liver | $4.00 | — | no comparable listing | Not tracked at any grocer yet |
| Tongue | $5.00 | — | no comparable listing | Not tracked at any grocer yet |
| Tallow / suet (raw fat) | $2.00 | — | no comparable listing | Not tracked at any grocer yet |
When we cost a little more — what you're paying for
On a few specialty cuts (prime rib roast, filet tenderloin, whole strip loin) our price comes in slightly above even grocery grass-fed. Whole-animal butchery doesn't scale like a feedlot — one cow yields only a few filets and one prime rib. Here's what that extra dollar gets you:
- Traceability to one specific animal. Come meet her in our pasture.
- Dry-aged 14–21 days at a USDA-inspected processor. Most grocery grass-fed is wet-aged or not aged.
- Your dollar stays on a Middle TN family farm, not a multinational beef conglomerate or an importer shipping from Australia.
Sources
- Eat Like No One Else — Current 2026 Costco Meat Prices on 39 Beef Cuts — Primary source: 39 Costco beef cuts, regularly updated. April 2026.
- Warehouse Runner — Beef Brisket Whole Prime — Live Costco price tracker — updated April 2026.
- Warehouse Runner — Filet Mignon Tenderloin — Live Costco price tracker.
- Warehouse Runner — NY Strip Prime Full Case — Live Costco price tracker.
- Smoked BBQ Source — 2026 Brisket Price Comparison — Cross-reference for brisket prices across retailers.
- Kroger — USDA Choice Beef Ribeye Steak (per lb) — Conventional USDA Choice ribeye. Enter your Nashville/Murfreesboro ZIP on Kroger.com for your local store's price.
- Kroger — Private Selection Angus Ribeye Steak, 12 oz — Kroger's premium USDA Choice Angus line — closer to our grass-fed tier.
- Kroger — Simple Truth Natural USDA Choice Angus Ribeye, 10 oz — Kroger's 'natural' line — no antibiotics or added hormones, grain-finished.
- Kroger — 80/20 Ground Beef Tray, 1 lb — Conventional 80/20 ground beef.
- Kroger — Simple Truth 80/20 Natural Ground Beef, 1 lb — 'Natural' 80/20 ground beef — no antibiotics or added hormones.
- Publix — Premium Boneless Ribeye Steak (USDA Choice) — Publix's store-brand USDA Choice ribeye. ZIP-sensitive price.
- Publix — Strauss Free-Raised Grass-Fed Ribeye Steak — Third-party grass-fed ribeye sold at Publix — the closest apples-to-apples grocery comparison to our beef.
- Publix — Ground Sirloin (per lb) — Leaner ground option; good comparison for our ground sirloin.
- Publix — Lean Ground Beef 7% Fat, 3 lb+ — Publix's leanest store-brand ground option.
Full source list on our Sources page.